Week 12 — Charlotte Duff

Week 12 - Strategic Communication

(Online via Zoom)

Readings/ Viewings (Before Class):
- Read: Heath, C., & Heath, D. (2017). MADE to STICK SUCCESs Model
- Watch: Heath, C., & Heath, D. (2017). Made to Stick. Animated Core Message

Agenda

Reading Quiz #9
Lecture on Strategic Communication
Telling the Story In-class Activity

Homework (due X/X at 11:59pm)

- Complete detailed outline or first draft of Final Presentation
Readings/ Viewings (Before Next Class):
- Read: Communication Theory (n.d.). Diffusion of Innovation Theory
- Watch: Simon Sinek (2009, September 29). Start with Why TED Talk [video]

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